Store Blog

Portuguese Flannel FW21 x Mercado Negro x Contest

We teamed up with our favourite Portuguese restaurant, Mercado Negro, to showcase some of the 24 varieties of shirts from the flannel masters, Portuguese Flannel

In addition, we're running a CONTEST with two lucky winners taking home $100 gift certificates from Muddy George and Mercado Negro, respectively. 

  1. Follow Muddy George on Instagram @muddygeorge and like our contest post
  2. Follow Mercado Negro on Instagram and like their contest post
  3. Tag 2 friends on either of the contest posts
*This contest is open to Canadian residents aged 18 and over. The prize must be accepted as awarded and cannot be exchanged for cash. Contest ends on September 17, 2021 at midnight. The winner will be randomly selected from all entrants and announced on September 20, 2021.


For this season's editorial photoshoot, we trekked over to Christie Pits Park on a weekday afternoon. Normally full of people enjoying a nice Spring day, due to the forced lockdown, the park was quieter than normal. Baseball diamonds team-less. Pools water-less. And benches conversation-less. That being said, we wanted to capture some laidback looks that Spring/Summer garbs usually conjure up. Shot by our good friend Jamie Lahtinen. Modelled by Rashaun and Shad.


Editorial FW20

For this season's editorial photoshoot, we called on some good friends, good weather and good clothing to showcase some of this season's pieces. Shot by our good friend Jamie Lahtinen at The Bickford Centre, our aim was to present a wide array of this seasons offerings to demonstrate how the varied styles and silhouettes can be worn. 

MOMOTARO - Dobby/Quilting Reversible Jacket - Indigo/Navy
PORTUGUESE FLANNEL - Colorado Plaid Flannel Shirt - Black/White
BON VIVANT - Otis Drawstring Pants - Navy Twill
RED WING - Classic Moc 6-Inch Leather Boots - Black Prairie

QUARTZ CO. - Kane Down Parka - Black
NEW BALANCE - NB Athletics Terrain Cargo Sweatpants - Black
NEW BALANCE - NB Athletics Terrain Hoodie - Sea Salt Heather
VEJA - SDU Rec B-Mesh - Silver/White/Nautico
BATTENWEAR - Watch Cap Beanie - Purple