Considered the original Italian sportswear brand, C.P. Company was founded in 1971 by designer Mr. Massimo Osti, internationally recognized as the “godfather of urban sportswear”. Combining science and art to create new fabrications such as Nycra and Chrome, the C.P. labs also use innovative colour-dyeing and re-colouring techniques. The final result are pieces of clothing which are easy-to-wear, feeling like you’ve always owned from the moment you first try it on, but at the same time distinctively non-conformist – even ironic – in its details. Look out for the label’s signature goggle hoods on its jackets.