Novesta's production facilities date back to the 1930s, when the famous shoemaker Jan Antonin Bata opened a new factory in the small town of Partizánske in the middle of Slovakia. Over the time, Novesta has become one of the last purely European produced brands throughout Europe. Novesta’s unique sneakers, which pair imaginative design with timeless sophistication, are recognizable around the world.
For Novesta, quality design refers to more than fashion. They are dedicated to manufacturing shoes according to the highest environmental standards. That’s why they use materials such as natural rubber and 100% cotton and linen. These materials allow them to produce ecological footwear of the highest quality. Novesta uses only certified materials. The natural rubber sole is machine-pressed onto the body of the shoe. The shoe is then finished by precise manual work completed by skilled craftsmen. This ethnical and ecological process results in tire marks around the outsole – Novesta’s trademark look!
The signature shoe of the Novesta brand, the Star Master still carries the unmistakable chunky sole and vulcanization marks that guarantee a true Novesta shoe that can withstand the hardest challenges. Star Master originates from military sports shoes which were produced for half a century in Slovakia and combine comfort with a rugged determination. Every pair is handmade from the finest natural rubber and canvases. The style is recognizable anywhere in the world. The shoe carries the signature ‘Trampky’ logo which marks each pair as a descendant of the true Slovakian people’s shoe. The easily identified silhouette is a true European classic and one of the continent’s most enduring sneaker shapes.
A new year means new sneakers (right?). New Balance kicks things off for the first quarter of the year with a silhouette they debuted late last year, the X-90.
Through the 1980s, New Balance released updated versions of the formula established by the 990, giving rise to an expanded line that became known as the 99x series. While all three iterations that released in the first decade were all success stories, it wasn’t until the 90s that the 99x series really hit its stride. It’s this generation of game-changing designs that has directly inspired the X-90.
From the 997’s ‘Hytrel strap’ from 1990, to the 991’s midsole window that debuted in 2001, the design references built into the X-90 span an entire decade of 99x evolutionary history. But the X-90 isn’t a one-note retro throwback. In keeping with contemporary standards of comfort and all-round wearability, the X-90 is infused with modern shoe tech engineered with an easy-going lifestyle focus.
Expected in early February, the 997H is hitting our floor. The original 997 first saw the light of day during the dawn of the ‘90s, and with it came a plethora of technological advancements on its predecessors, the pigskin suede uppers were introduced to a saw-tooth instep and thermoplastic Hytrel Strap system across the midfoot lock; paired with an ENCAP sole unit, triple density innersole and XAR-100 rubber outsole for the ultimate in underfoot comfort.
Rehashing the silhouette once more, the 997H updates the model once more, this time rolling out a synthetic leather, mesh and suede option in more accessible price bracket, complete with a GCEVA construction and improved outsole. While the 997H might not be as premium as the Made in USA versions, it will definitely be more affordable.