Store Blog


The thinking behind MOMOTARO can be summed up with their own maxim - 'Made by hand without compromise'. Founded in the birthplace of Japanese denim, Kojima, Okayama in 2006, their attention to construction, detail and dedication to quality has seen them go from strength to strength. As part of Collect mill and fabric provider, MOMOTARO has access to the absolute best in Japanese fabrics and this shows up in every single piece they make.

Named after a popular Japanese folktale, 'Momotaro' or "Peach Boy', is a Japanese fable for adults passed down through generations. In the legend, Momotaro is the name of a small boy born from a giant peach who descends to Earth to be the son of an elderly couple. The boy rejuvenates the old couple, making them feel young again, and encouraging them to follow their dreams. In the same vein, the birth of Momotaro represents the dreams of a small island nation to expand and cross the vast oceans.

As a brand, MOMOTARO are bring this to life with garments that transcend passing fads and fashions but always retain style and are recognized worldwide as being of superior quality and material - and you'll find a nod to the folktale throughout their denim, including Pink selvedge ID and stitching, representing the peach from the Momotaro folklore story. Another (perhaps not so subtle) unique signature are two white stripes across the back pocket on the denim, a reference to the brands Japanese roots and a nod to the Samurai of the Edo period.

For it's denim, MOMOTARO uses Zimbabwe cotton which is known as the highest quality in the world. It combines flexibility with excellent dye-ability, and because machines are never used and harvesting is done solely by hand, the cotton can be harvested with less damage and fewer impurities, featuring excellent whiteness, a highly uniform fabric, and a rich sheen and softness to it. Once picked, the cotton gets dyed. Indigo dye has properties that make it so unstable that it is often called “creature”. However, through extensive research, testing and strong relationships with factories, MOMOTARO is able to develop original indigo colors specific for their jeans.

Selvedge denim, known for its clean edge that is thought to be superior in durability because the ends of the fabric are woven together and won't fray, is indispensable in the denim industry. By weaving the denim at low speeds on vintage machines called, shuttle loom, MOMOTARO achieves high quality denim with planned irregularities that give their denim character. 


Take a look at the below video for a full run through of how MOMOTARO makes their jeans.

Introducing Pallet Life Story

New for Spring/Summer 2020, we introduce Pallet Life Story. Hailing from the mecca of Japanese denim, Kojima, Okayama, Pallet Life Story crafts garments with deep rooted Japanese high quality garment manufacturing traditions.

Everything is made in their own factories in Kojima, from the highest level of Japanese craftsmanship and quality. Known as a factory brand, the factory produces for hundreds of other Japanese denim brands.

Inspiration derives from a wide array of 50's and 60's sportswear, workwear and military wear. Together with Director Yoshiniro Hasuoka and designer Takeshi Inoue, Pallet Life Story strives to create classic wardrobe staples inspired by the past but applicable to modern day life.

Introducing Novesta

Novesta's production facilities date back to the 1930s, when the famous shoemaker Jan Antonin Bata opened a new factory in the small town of Partizánske in the middle of Slovakia. Over the time, Novesta has become one of the last purely European produced brands throughout Europe. Novesta’s unique sneakers, which pair imaginative design with timeless sophistication, are recognizable around the world.

For Novesta, quality design refers to more than fashion. They are dedicated to manufacturing shoes according to the highest environmental standards. That’s why they use materials such as natural rubber and 100% cotton and linen. These materials allow them to produce ecological footwear of the highest quality. Novesta uses only certified materials. The natural rubber sole is machine-pressed onto the body of the shoe. The shoe is then finished by precise manual work completed by skilled craftsmen. This ethnical and ecological process results in tire marks around the outsole – Novesta’s trademark look!

The signature shoe of the Novesta brand, the Star Master still carries the unmistakable chunky sole and vulcanization marks that guarantee a true Novesta shoe that can withstand the hardest challenges. Star Master originates from military sports shoes which were produced for half a century in Slovakia and combine comfort with a rugged determination. Every pair is handmade from the finest natural rubber and canvases. The style is recognizable anywhere in the world. The shoe carries the signature ‘Trampky’ logo which marks each pair as a descendant of the true Slovakian people’s shoe. The easily identified silhouette is a true European classic and one of the continent’s most enduring sneaker shapes.