Store Blog

EDITORIAL SS21

For this season's editorial photoshoot, we trekked over to Christie Pits Park on a weekday afternoon. Normally full of people enjoying a nice Spring day, due to the forced lockdown, the park was quieter than normal. Baseball diamonds team-less. Pools water-less. And benches conversation-less. That being said, we wanted to capture some laidback looks that Spring/Summer garbs usually conjure up. Shot by our good friend Jamie Lahtinen. Modelled by Rashaun and Shad.

 
 
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Collection Review - 18 Waits SS19 - Sounds of Summer

Muddy George - 18 Waits SS19

Country driving with windows rolled down and Born to Run. 
Bare feet in cool grass surrounded by Ladies of the Canyon.
Swimming in a deep lake of Pet Sounds.
Lazing on a breezy dock with the Last Waltz dancing in our ears.
Building a bonfire under the Harvest Moon.


The 18 Waits Spring/Summer 2019 collection is inspired by summer soundtracks. They like to spend these warmer months outside with their shoes off and their favourite people by their side. Neil, Levon, Joni, Tom, JJ, Bob… because the music they listen to is as important as the company they keep.



Hues of sky blues, shades of rocky greys, and earthy naturals were used in this collection to evoke the spirit of the Canadian landscape. These garments reflect what they like to think their musical heroes of decades past were wearing while they dreamt up their songs of the summer.

How To Wear Summer Hues

Warmer weather means one of two things for your wardrobe: 1) it’s time to switch to clothes that make you feel cooler; and 2) it’s time to start passing on the black and navy in favour of brighter shades. If tried-and-true hues like black, grey and navy are ‘safe’, then bolder ones like yellow and pink are, in sartorial terms, asking for trouble. However, we all know how relatively easy it is to pull off neutral looks made up of black, white, navy and grey, but if you really want to stand out from the pack, it’s time to start embracing bolder hues.

 PINK

Still hung up on pink supposedly being for girls? Then consider this: it’s no myth that until the end of the 19th century pink was – in the Western world – actually thought of as a masculine hue. Whether dusty and soft or bold and bright, pink has been big news for several seasons now. And the shade is not about to fade away anytime soon. It pairs well with plenty of colours you probably already have in your wardrobe – including brown, beige, blue, white and darker shades of green, such as olive. Guys with a darker complexion can wear most shades of pink, but those with fairer skin should opt for deeper variants to sidestep the washout effect.

YELLOW

Yellow is a statement colour that needs to be used sparingly and anchored with neutrals. With this in mind, always look to control use of the hue with surrounding pieces in white, blue, grey, beige and charcoal. Perhaps more importantly, though, is finding a shade that doesn’t wash you out – especially if you’re of a fairer skin tone. While darker skin types will be able to pull off everything from corn flour to canary yellow, fairer men need to be slightly more cautious. For those with lighter skin tones, you may need some sun before you start wearing yellow.

GREEN

No matter what shade you opt for, this masculine colour always looks best paired with blue, white and grey, while darker military variants complement similarly earthy hues such as brown and mustard. The only real consideration to be made is skin tone. Those with pale/fair skin should stick to deeper shades like bottle green, while anyone with an olive/medium complexion just needs to avoid shades too close to the skin, such as olive. Finally, guys with darker complexions have the pick of the lot, along with the added benefit of being able to wear bold, bright hues like jade green.