Introducing New Balance

Introducing New Balance

You probably know all about New Balance and their comfort but did you know New Balance wasn't started as a footwear company, in fact, it first sold arch supports. in 1906, William J. Riley founded the New Balance Arch Support Company, manufacturing arch supports and other accessories designed to improve shoe fit in the Boston area.

New Balance maintains a manufacturing presence in the US as well as in the UK (for the European market) - in contrast to its competitors, who manufacture outside of the USA and UK. As a result, New Balance shoes tend to be more expensive than those of many other manufacturers. New Balance is proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of their US sales.

Here at Muddy George, we pride ourselves in our classics and the New Balance footwear brand is about as classic as it can get. The models we carry are tried and tested high performance shoes; where comfort and design has stood the test of time. This combination of form and function makes them a perfect choice as a high impact everyday sneaker.

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