Back in 2014 two childhood friends - Jeppe and Jesper - wanted to create a brand that inspires the everyday person to slow down, go offline & explore our nature; using their eye for detail and design simplicity. Forét was created in the soil of their love and respect for nature. With the mantra of slowing down with nature, they strive to participate and contribute to making a change in the fashion industry that is very much in need of one. When producing clothes, they become a part of a value chain consisting of actions and decisions, that may have a major impact on our planet - they want to keep taking the necessary steps towards a responsible industry.

Design & Development: As individuals, the first steps towards a sustainable way of living are consuming less. But a world without clothing would be a strange place. With that said, we need to challenge our habits with fast consumption. Their collections are made from durable and mindfully produced timeless garments crafted to last through the test of time. Designing for longevity and choosing sturdy fabrics are essential elements for their design and development process. Good things take time and good things last a long time, and we hope to change the mindset of people towards buying less and buying right.

Fabrics: Forét always strives to use mono fiber fabrics, since we aim to make collections that can go into a process of recycling, 90% of our garments produced in 2020 were made from mono fiber fabrics. The majority of our responsible sourced fabrics are certified by third-party standards. Their primary uses are: Global Organic Textile Standard (GOTS) for our Organic Cotton and Global Recycled Standard (GRS) for our recycled materials.

Production: 95% of forét's production is located in Portugal and they ensure the quality requirements by collaborations with third party offices. They also focus on minimizing waste from production and therefore, make sure not to produce much more than what they have already sold to wholesale customers – this with rare exceptions since some factories have minimums they need to reach. Any overage is made available on their website. All unsold garments represent a great value for they, therefore they will never destroy any unsold items.



Future: As a future aim, forét seeks to dive more into circular economy
and wants to use higher quantities of recycled fabrics – especially recycled cotton, since cotton is the key fabric in their collections. Plastic is a sinner, and they are looking into reduce all of the plastic being used in their packaging. Right now, all of their poly bags are made from recycled plastics and hangtags are made from recycled paper. 



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