Established in 2006, Albam was born out of frustration by its founders wanting to discover what items could be designed and produced locally in Britain. With an ethos of being timelessly British and focusing their design on confidence and craftmanship, Albam is a welcomed new addition to Muddy George. The Nottingham based brand focuses on fabrics, fits and finishes to create a truly understated line of clothing that forms to its wearer.
Founders James Shaw and Alastair Rae don’t have a dash of fashion elitism about them. Rather, the pair are passionate about developing design to the point of invisibility so that each pared-down, stripped-back piece does nothing but function silently and immaculately. It’s design that leaves the wearer free to forget about the shirt on their back and do their thing, whatever that may be.
“Often, design pares itself down – our aesthetic is very clean,” James says. “Take out anything that’s unnecessary, fiddly and without purpose.” Stripped of bells and whistles, Albam’s philosophy simply leaves the fine materials and craftsmanship of the product behind to admire.
Along with broadly appealing to those looking for high-end basics that work, last, and adapt to their needs, their products equip their wearers for a spectrum of active purposes. Anything unnecessary is removed. They aim to make products multi-functional, without them becoming overly technical.