Store Blog

New Balance Grey Day 2022

For this year’s annual “Grey Day” celebrations, New Balance pays tribute to the signature colourway the brand is known for and we have a duo of tonal heritage models. The now available “Grey Day” pack includes the 327 and XC-72 silhouettes which are introduced under the campaign moniker “Worn by anyone,” highlighting the versatility and forward-thinking nature of the sneakers.
Leading the collection is the New Balance 327, which was first popularized in 2020 via Charaf Tajer’s Casablanca collaboration. The sneakers arrive in mesh and suede uppers with an oversized metallic silver “N” logo running across the laterals. A widened white geometric midsole and black traction outsoles complete the pairs.
Rounding out the collection is the rugged XC-72 silhouette which draws inspiration from the world racing and concept cars from the ’70s. The streamlined design incorporates a heavily texturized outsole that extends over the mudguard and tire-like overlays across the heel counter.
The two silhouettes feature bright green insoles that indicate their involvement in New Balance’s newly established Green Leaf Standard. The initiative highlights the use of environmentally preferred materials with uppers featuring more than 50 percent recycled or organic materials.
“The goal was to represent the full spectrum of warm and cool greys while incorporating some more sustainable materials,” said NB product manager, Paul Kaseumsouk in a statement. “They’re inspired by the past but not bound by its limitations.”

EDITORIAL SS21

For this season's editorial photoshoot, we trekked over to Christie Pits Park on a weekday afternoon. Normally full of people enjoying a nice Spring day, due to the forced lockdown, the park was quieter than normal. Baseball diamonds team-less. Pools water-less. And benches conversation-less. That being said, we wanted to capture some laidback looks that Spring/Summer garbs usually conjure up. Shot by our good friend Jamie Lahtinen. Modelled by Rashaun and Shad.

 
 
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Summer Looks vol 1

  

PALLET LIFE STORY Raw Narrow Denim - 15oz Indigo Selvedge 
VETRA Workwear Chore Jacket - Poplin Admiral Blue
BON VIVANT Gino Dyed Dobby Plaid - Navy/Light Blue
NEW BALANCE M990AE5 Made in the USA - Olive Green

 

 

NEW BALANCE Essentials Stacked Logo Short - Athletic Grey
VEJA V-10 Leather - Extra White/Nautico/Pekin
COLORFUL STANDARD Classic Organic Hoodie - Kelly Green
COLORFUL STANDARD Classic Organic T-Shirt - Sunny Orange

 
 
PORTUGUESE FLANNEL Saint Martin S/S Vacation Shirt - Purple Stripe
DANTON Nylon Taffeta Shorts - Navy
NOVESTA Star Master Mono - Navy
BON VIVANT Stevie Merino Tee - Purple
BATTENWEAR Eitherway Convertible Backpack - Ranger/Olive