Store Blog

Introducing Battenwear

Battenwear is one of many new brands we're welcoming into the shop for SS19. Battenwear is for the adventurer who needs well-made gear that can handle the demands of the great outdoors while still being fashionable for everyday city wear.

Designer Shinya Hasegawa - who previously worked on the Woolrich Woolen Mills collection - is a lifelong vintage clothing hound. His inspiration for Battenwear comes from late 1960’s through early 1980’s surf and outdoor wear, an era of clothing he sees as embodying constant change, challenge, and forward-moving energy.

Using this vintage vibe as a jumping off point, Shinya designs Battenwear for the contemporary adventurer. An avid traveler himself, Shinya gravitates toward making clothing and accessories that are versatile, multi-functional, easily packable, and as comfortable as they are stylish. These are items that are intricately constructed to meet your needs, last long, and work hard, and they get better each time they are washed and worn.

Battenwear also grows out of Shinya’s experience as a year-round East Coast surfer. Surfing and other outdoor pursuits - like hiking, climbing, and camping - breed people who are dedicated to their sport in a way that defines them in their day-to-day lives, no matter where they are or what they happen to be doing. Battenwear strives to facilitate that dedication by making great looking outdoor clothes that are, above all else, functional and comfortable. Battenwear was founded in 2011 and is based in New York City with a satellite office north of Los Angeles, California. 

For SS19, Battenwear pays tribute to their teenage years in the 1980s, particularly school-day afternoons spent chasing fun before dinner and homework. If they weren't in detention, they were playing baseball or soccer or Frisbee until the sun started to go down. They were in the hiking and camping clubs. They did odd jobs to save up for river rafting trips. The only time you’d find them indoors after school was at the arcade, because their mothers wouldn’t let them have video games at home.

Much like other brands at Muddy George, Battenwear's goal is that in 10 or 20 years, you’ll still be wearing your Battenwear items for adventures, and that your kids will be stealing them to start their own lifelong clothing collections.

How To Wear Summer Hues

Warmer weather means one of two things for your wardrobe: 1) it’s time to switch to clothes that make you feel cooler; and 2) it’s time to start passing on the black and navy in favour of brighter shades. If tried-and-true hues like black, grey and navy are ‘safe’, then bolder ones like yellow and pink are, in sartorial terms, asking for trouble. However, we all know how relatively easy it is to pull off neutral looks made up of black, white, navy and grey, but if you really want to stand out from the pack, it’s time to start embracing bolder hues.

 PINK

Still hung up on pink supposedly being for girls? Then consider this: it’s no myth that until the end of the 19th century pink was – in the Western world – actually thought of as a masculine hue. Whether dusty and soft or bold and bright, pink has been big news for several seasons now. And the shade is not about to fade away anytime soon. It pairs well with plenty of colours you probably already have in your wardrobe – including brown, beige, blue, white and darker shades of green, such as olive. Guys with a darker complexion can wear most shades of pink, but those with fairer skin should opt for deeper variants to sidestep the washout effect.

YELLOW

Yellow is a statement colour that needs to be used sparingly and anchored with neutrals. With this in mind, always look to control use of the hue with surrounding pieces in white, blue, grey, beige and charcoal. Perhaps more importantly, though, is finding a shade that doesn’t wash you out – especially if you’re of a fairer skin tone. While darker skin types will be able to pull off everything from corn flour to canary yellow, fairer men need to be slightly more cautious. For those with lighter skin tones, you may need some sun before you start wearing yellow.

GREEN

No matter what shade you opt for, this masculine colour always looks best paired with blue, white and grey, while darker military variants complement similarly earthy hues such as brown and mustard. The only real consideration to be made is skin tone. Those with pale/fair skin should stick to deeper shades like bottle green, while anyone with an olive/medium complexion just needs to avoid shades too close to the skin, such as olive. Finally, guys with darker complexions have the pick of the lot, along with the added benefit of being able to wear bold, bright hues like jade green.

 

White In Summer

When it comes to style, sometimes less really is more. As much as bright colours and vivid prints have their place in every man’s warm-weather wardrobe, the power of taking a minimal approach should not be underestimated. Much of the popularity of wearing white is down to its clean, fresh and contemporary feel. Sometimes – while everyone else is busy making statements with eye-catching hues and clashing patterns – all it takes is a neutral ensemble to set a man apart from his peers.

 

Of course wearing white does have a potential to be a catastrophe. To keep your white attire stain-free and looking its best, it may sound obvious, but it’s best to avoid certain foods and drinks when sporting white-on-white. If you do have a marinara-related mishap, the worst thing you can do is let the stain dry. Wet the affected area and, as soon as you can, plunge the stained garment into warm water with a scoop of stain removing agent. Leave it to soak for six hours, cross your fingers, and then wash the garment as you normally would. Wash whites separately.  

 

If you're opting to go for white-on-white, the key to crafting a stylish single colour look is to create clear separation between each piece. The easiest way to do this is by mixing up your shades. There is no rule that states you must stick to pure white here – hues such as off-white, cream, ivory, eggshell and light beige complement white perfectly and will help create that subtle definition we desire. Similarly, you can differentiate through texture.

 

If you're keeping your look sharp, key pieces you should be looking to invest in are pieces that can be combined with everything you have in your wardrobe, making them a solid addition to your separates collection. You can pair a linen shirt under a blazer, or a lightweight short-sleeve shirt under a think sweater. 

 

If you're keeping your look more casual, keep it simple with a relaxed yet structured t-shirt. A white t-shirt paired with light jeans and white sneakers is an easy look to pull off. Or pair a colourful tee with a pair of white shorts to for the perfect wear-weather look.