Store Blog


For this season's editorial photoshoot, we trekked over to Christie Pits Park on a weekday afternoon. Normally full of people enjoying a nice Spring day, due to the forced lockdown, the park was quieter than normal. Baseball diamonds team-less. Pools water-less. And benches conversation-less. That being said, we wanted to capture some laidback looks that Spring/Summer garbs usually conjure up. Shot by our good friend Jamie Lahtinen. Modelled by Rashaun and Shad.


Outclass FW16 Collection Review

We've received a chunk of our FW16 delivery from Outclass (but more goodness to come) and as expected, the collection is a well-rounded range of garments that bridges the gap between menswear and sportswear. This balance is inspired by the modern man’s search for a wardrobe that doesn’t sacrifice comfort for style.

Earth tones continue to be integral to the collection, with a strong focus on camel, charcoal and military green. Knitted accessories and knitwear garments made of European yarns, Canadian-made melton wool outerwear and ultra soft, Portuguese flannel fabric are all geared to provide the warmth and comfort to combat North America’s challenging climate.

As Outclass continues to propel itself forward and expand its product range, its commitment to quality and local production remains central.

George Gets Curious - Brennan Michael

Without question, the number one thing we hear in-store is "it smells so good in here". That's because we keep all of our Brennan Michael products right at the front of the store. Brennan drops by pretty frequently so if you haven't have a chance to chat him up in-store, here's your chance to find out a little bit about the man behind the brand. He's just released a new fragrance (dried orange) in his candle and diffuser and they obviously smell amazing! 

 First things first, tell us a little bit about yourself.

My name is Brennan Michael. I’m originally from Charlottetown, Prince Edward Island, Canada. I’ve been a creative since the young age of 5. I’ve performed music, theatre, made short films and sketches with family and friends. I’ve always been inspired by creative industries and arts. I created Brennan Michael in Toronto almost 3 years ago. I have been residing in Toronto off and on since 2008.

Favourite place to hang out in Toronto?

My favourite place in Toronto would probably have to be many places along Ossington between Dundas and Queen. There are so many great spots to enjoy food, drink or frequent shops.

Why did you start Brennan Michael?

I started Brennan Michael because I was intrigued by the personalities of fragrance and how we relate to them. I was determined to mix strong, unique fragrances that can be enjoyed by many.

photo @davidapike

Tea or coffee?

Black coffee. I prefer coffee over tea in most situations. Tea is excellent, but coffee is most times necessary.

In ten words or less, tell us why you love to make.

I love to make to prove it can be done.

Have you ever cried while watching a movie?

Oh yeah! That’s how you know you picked the right movie.

What (if any) other creative hobbies do you have?

I write and record music. I do it mainly to enjoy it myself or with friends. I used to record to promote music to tour with my bands at the time. Occasionally I will release music on SoundCloud and openly licence it for films, video blogs, etc.

What is your most essential appliance?

It’s cliché, but my phone. It really is an extension of me.

What’s up next for Brennan Michael?

I have a few very exciting collaboration releases that have been in the works for months. Also I have my new fragrances on the way as well as new fragrance applications.

In Tic-Tac-Toe, do you prefer O’s or X’s?

X’s because they are most satisfying to scribble!

photo @jclfoto