Store Blog

George Gets Curious - Bon Vivant

A new season and a new George Gets CuriousWe reached out to the designer of one of our newest brands, Jean-Mat Vincent of Bon Vivant. If you didn't get a chance to meet Jean-Mat at the recent Bon Vivant Trunk Show we had at the shop, this is the perfect opportunity to learn a little bit more about the brand and the man behind it...particularly where he goes to eat in Montreal and his absolute fondness for poutine =)

pic c/o

First things first, tell us a little bit about yourself.

I grew up skateboarding around the streets of Montreal, which inspired me to do my own thing growing up. I like traveling, biking, coffee, dinner with friends and a good glass of wine.

Favourite place to hang out in Montreal?

I do my pit stop every morning at café Neve. At night I like going to Jardin de Panos where you can bring your own wine. After that, I usually go to my buddy’s new bar called Henrietta in the Mile End.

Why did you start Bon Vivant?

Traveling and working in the industry for a long time inspired me to create my own line. I started my store with the idea to introduce the brand within a year. I really wanted to design my own shirts; fit has always been really important for me and I knew exactly what I wanted so I started by designing The Gino, our signature shirt. Since then I grew the collection slowly to make sure every piece in the collection become a classic. I do a lot of research on fabrics to bring the best quality to make sure my clothes last and improve with wear.

Favourite poutine spot and “flavour”?

I hate poutine.

You’ve been travelling a lot lately…what’s your favourite/most inspiring global city? Why?

I like different cities and places for many different reasons. Sometime I like to be far from the city to get back to the roots and see different cultures, the way people live and their mentality there’s a little bit of bohemian/gipsy inside me. Of course I also love the city I was recently in, Tokyo, probably one of the best places I’ve been. I also love Copenhagen; the lifestyle there is something else, you don’t need a car because the bike system is really on another level. It’s nice to see a big city where people live in a community helping each other…you can really feel that people there are happy.

Beverage of choice (alcoholic or not)?

Coffee, water and red wine

What (if any) other creative hobbies do you have?

I always like sports and my new passion is my road bike! We have the mountain right in the Plateau so I can just go for a ride after work a few times a week. I love it!

Have you ever had any brushes with the law? If yes, elaborate.

I had my problem growing up which I’m not going to elaborate on. Mostly just skate, run, chill, which was part of my lifestyle for 15 years, so I got tickets…probably some that I’ve never paid.

What’s up next for Bon Vivant?

I am currently designing new pieces for the collection. Then I want to export the brand to other countries, specifically in Asia but always keeping it exclusive to a few store and work with people that I like.

How many pillows do you sleep with?



Introducing Bon Vivant

As a Torontonian, I'm definitely envious of Montreal. Don't get me wrong, I love Toronto but Montreal is such a great city with such a great vibe. Compared to Toronto, Montreal has an edgier fashion sense (in my opinion), which I admire. Luckily it's not that far of a drive from Toronto so I try to make it there at least once a year. A new label doing their thing in the Plateau district of Montreal is Bon Vivant. Bon Vivant, which refers to someone who enjoys the finer things in life, is the in-house line of their namesake store (formally called Boutique Alibi) and is made in Quebec. Muddy George is proud to be the exclusive stockist of Bon Vivant outside of Montreal. Shop the collection here.

It all started when owner Jean-Mathieu Vincent set out to create the perfect button-down shirt. Paying very close attention to the details - what kind of buttons are used, how big the collar is, the pockets, where it drops to - Bon Vivant has been meticulously designed to fit the modern man - slim and simple, no fuss. In addition to the fit, Jean-Mat collaborates with Japanese fabric mills to create exquisite cloth that suit the tastes of the everyday man.

Recently the line has expanded into chinos, shorts, tees and other accessories. According to Jean-Mat, Bon Vivant is "for the guy who is getting older, but who still wants to wear, not necessarily funky, but something different. He cares about quality and fit.” 

FW15 Looks - Outerwear

There may not be a more timeless yet statement piece in a man's wardrobe than the camel overcoat. It can be worn in formal situations over a suit yet it looks equally as good dressed down with jeans and a t-shirt. In our latest LOOKS, we've showcased it somewhere in between formal and casual, pairing it with navy as well as some accessories.

Outclass - Camel Overcoat - This Overcoat is made with a thick melton wool body and lined with a soft, flannel fabric that features a distinctive multicolour, herringbone check pattern. Canadian-made kasha fabric lines the sleeves and allows for ease of movement of the arms, while the soft flannel underside provides added warmth. Other subtle design details include brown herringbone wool under the collar and side pocket flaps, single welt breast pocket and brown corozo nut buttons.

18 Waits - The Slims Casual Trousers - These pants, also available in Forest Green and Camel, are perfect for dressing up or dressing down. If you're feeling a littler adventurous, you can roll them up to reveal the taped seams. Other clean design details include double welt back pockets, angled front pockets and a front welt coin pocket.

18 Waits - Neuwirth Shirt - The devil is in the details with this shirt. The fit is slim and expertly tailored and the styling is clean. With hidden collar & cuff buttons this shirt always looks put together…even when you aren’t.

Anderson's Light Brown Calf's Leather BeltThis vegetable tanned light brown leather belt from Anderson's is made in Parma, Italy from premium quality calf's leather. The solid brass buckle is in a English silver finish. Each individual belt is hand finished and polished by expert craftsmen.

Woolfell - Olive Barrel Bag - This handmade in Montreal bag features 10 oz. waterproof canvas with antique brass and brown leather detailing, including the straps. It's also fully padded with foam so your belongings will be safe and sound.

Anonymous Ism Indigo Beacon Crew Socks - These cotton blend socks feature an all over woven design and are finished off with a ribbed cuff.

Liel and Lentz - Tiger's Eye x2 - This double bracelet features 6mm Tiger's Eye stone and 6mm Ebony wood, with a .925 silver accent.