Store Blog

Introducing Secrid

It all started back in 2009, when founders René van Geer and Marianne van Sasse van IJsselt when the first 13 wallets were produced on their kitchen table, together with friends and family. As partners, they had already been living and working together for 25 years. Their backgrounds in fashion and product design are now strongly reflected in the Secrid brand: innovative lifestyle accessories for everyday use.

Winner of the Red Dot Design Award, their first innovation was the Card Protector. With features like an aluminum core that keeps cards RFID safe and a patented mechanism that allows one simple motion to access your cards, it's not surprising they received the design award. The collection has since expanded, but the Card Protector is at the core of the collection. A Money Band, Card Slid, Mini Wallet, Slim Wallet and Twin Wallet have been added to the collection and all but the latter are available at Muddy George.

By developing a revolutionary different product and production process, wallets are once again being produced on a large scale in the Netherlands. More efficient and cleaner than ever and at a quantity never before seen in the Netherlands. Close cooperation with our 40 suppliers also plays a part in this. From the sewing workshop in Vlaardingen to the social enterprise in Leiden. Produced in favourable conditions and with concern for the environment, Secrid has already created more than 200 jobs in the Netherlands.