Every season, Battenwear comes up with a short phrase to sum up the feeling of their newest collection. For the Battenwear Spring/Summer 2021 collection, they have chosen "hidden paradise" as their motto. This collection is the sum whole of what we can't wait to wear on our next adventure. As they've picked fabrics and reworked shapes, they've escaped into this collection, mentally walking down a tropical beach on the way to a torch lit dinner, or sitting dazed and listening to live music in a park, or eating family style in a meadow under a foreign sky with new friends.
In addition to many returning favorites like the Local Shorts, Five Pocket Island Shirt and caps, in fresh colors and fabrics that we're really excited about, there is also a brand new made in Japan capsule.
Why made in Japan? One of the things we love the most, no matter the design medium, is finding surprisingly good combinations between things that otherwise don't seem like they should go together. In this case, the roughness of traditional American outerwear and the precision of Japanese textiles and sewing. We have in this season the Beach tee which is an ultra comfy American-style boxy tee in a fine tooth Japanese terry cloth.
We are very pleased to share this vacation of a collection with you. And we look forward to hearing about the adventures you take it on and vice versa. See you on the beach!
For this season's editorial photoshoot, we called on some good friends, good weather and good clothing to showcase some of this season's pieces. Shot by our good friend Jamie Lahtinen at The Bickford Centre, our aim was to present a wide array of this seasons offerings to demonstrate how the varied styles and silhouettes can be worn.